Good2Know / Brand and positioning
Fix 01 of 04
Your business is better than it looks.
If people can’t tell in five seconds what you do and who it is for, some of them leave before you ever hear from them. We find where that happens and work out who your business is for, what to say and how it should look and sound. Your site, posts and ads are then built from that one source, and we keep it current.
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A logo here. A post there. A site that doesn’t match.
Each one made on its own, saying something else.
So we start with the brand, before any design.
Who it is for, and the problem they bring.
What to say, in one line people remember.
How it looks and sounds: mark, type, colour, voice.
Written down once, in Notion or as files you keep.
Then every piece is built from that one source.
As the business grows, we keep it current.
Brand first. Then everything else.
01 / Audience
Who it is for, and the problem they bring.
Most brands try to speak to everyone and end up saying little to anyone. We start with the people you want more of: who they are, what they are stuck on and what they would pay to fix.
We work it out with you, from your best clients, your calls and your reviews, not from a template. It is the part everything else depends on.
02 / Message
What to say, in one line people remember.
We turn what you do into one clear line, the reason to choose you over the next option. Then we write the few things you say again and again, so every page and post backs it up.
You get words you can use straight away: on your homepage, in your bio, on a sales call.
03 / Look and voice
How it looks, and how it sounds.
A mark, two typefaces, a small set of colours and a few rules for how you write. Enough to make anything look and sound like you, and simple enough that anyone can follow it.
We test it on the real things first: a page, a post, an ad. If it only works on a mood board, it doesn’t work.
04 / The brand file
One source, kept current.
Everything is written into one brand file: audience, message, look and voice. Keep it in Notion if your team works in the cloud, or as plain markdown in Obsidian on your own machine. Either way it is yours.
Your site, posts, ads and emails are built from it, by us and by the people you hire. When the business changes, we update the file and the pieces that depend on it.
05 / How we work
4 steps
From the first call to a brand you can build on.
01
Look and listen
A call and a look at what you have now: the site, the posts, the pieces that don’t match. We find where it undersells you, and what your best clients already say about you.
02
Write it down
Who it is for, the problem they bring and the line that answers it. In plain words, with you, until it sounds like you.
03
Design the look
Mark, type, colour and voice, tried on a real page, a post and an ad before anything is final.
04
Keep it current
New offer, new photos, a change of direction: we update the brand file and the pieces built from it. You keep the same contact throughout.